Across different cities, backgrounds, and stages of their professional journeys, four NJ Wealth partners have built successful mutual fund distribution practices through trust, discipline, continuous learning, and long-term client relationships. From carrying forward a family legacy and turning a modest beginning into a ₹386-crore business to building client confidence through personalised service, starting a distribution journey from B-30 markets, and transitioning from insurance to mutual funds, each story reflects a different path to growth. What connects these journeys is the belief that financial distribution is not a short-term opportunity but a long-term profession built on knowledge, consistency, and trust. With technology, research, training, and ongoing support from NJ Wealth, these partners have strengthened their businesses while helping investors stay focused on their financial objectives across generations.

Rishikesh Kunkulol Turned a Family Legacy into a ₹386-Crore Business with the help of NJ Wealth

A career in CA practice once seemed natural for Rishikesh Kunkulol, but a pivotal conversation in 2016 changed his professional journey. His family had been associated with NJ Wealth since 2006 and today completes two decades of association, with Rishikesh carrying the legacy forward.

The business has mobilised around ₹386–387 crore in AUM, serves over 2,400 clients, and has a monthly SIP book of approximately ₹3.10 crore, with clients across India and some NRIs. (source: Internal, Data as on 21/08/2026)

After three unsuccessful CA attempts, Rishikesh visited NJ Wealth’s head office in November 2016. A conversation with the co-founder and managing director, Mr. Neeraj Choksi helped him understand the business potential and power of compounding. He later cleared his CA finals in 2019, while his wife, who was also a CA, joined the business.

NJ E-Wealth, portfolio review tools, and senior support have helped the business expand. Rishikesh believes disciplined investing and guidance remain important, especially for Gen Z.

Coffee, Conversations & Client Confidence: Milind Shah's Unique Wealth-Building Formula with NJ Wealth

Success in financial services is built on consistency, trust, and continuous learning, qualities that define Ahmedabad-based Mutual Fund Distributor Milind Shah. From sales and insurance to serving clients across India and overseas, Shah has built his practice through discipline, personalised service, and long-term vision.

Today, Milind Shah has mobilised nearly ₹282 crore in AUM, including PMS assets through NJ Wealth. He serves around 840 family groups, operates over 1,200 E-Wealth accounts, and has nearly 1,500–1,600 clients. His business has grown more than tenfold since 2013. (source: Internal, Data as on 30/07/2026)

His early experience in credit card sales and insurance strengthened his communication and relationship-building skills. Despite initial challenges, he built investor trust through patience and consistent guidance.

Milind credits NJ Wealth’s technology, research, learning programs, and responsive support for his growth. His annual cafe-based portfolio reviews cover investments, insurance, risk assessment, and need-based Assessment, strengthening relationships through trust, knowledge, and personalised service.

From First SIP to ₹150 Crore AUM: Kalpalatha Siri Seva Pvt Ltd’s Trusted Journey with NJ Wealth

Kalpalatha Siri Seva Pvt Ltd, Hyderabad, oversees approximately ₹150 crore in AUM, serves 800+ clients, and has a live SIP book of nearly ₹1.8 crore per month. Built on discipline, trust, and long-term investing, its journey reflects how the right mindset, supported by NJ Wealth, can build a sustainable mutual fund distribution business.

Founder P V Atreyudu began his career in education before entering insurance distribution with ICICI in 2010. His growing interest in capital markets led him to mutual funds and, through a professional reference, NJ Wealth. After onboarding in December 2013, he began his distribution journey in early 2014.

NJ Wealth’s technology, research, recommended portfolios, training programmes, and leadership interactions helped strengthen client engagement and professionalism.

Nearly 90% of old clients remain associated since the early years, while second-generation and Gen Z investors are increasingly investing through SIPs.

At 62, Atreyudu remains actively engaged, committed to helping clients achieve lasting financial security.

Deepak Chugh Finds His Way Back to Confident Wealth Building with NJ Wealth

Deepak Chugh, a Barnala-based NJ Partner, has built a financial practice through steady learning, guidance, and long-term conviction. Today, he oversees a ₹39–40 crore AUM, nearly 900 E-Wealth accounts, and a ₹55 lakh monthly SIP book, built entirely from B-30 markets. (source: Internal, Data as on 27/11/2025)

Deepak first joined NJ as an employee, spending 2.5 years learning Mutual Funds and Insurance. In October 2018, he became an NJ Partner, initially focusing on Insurance. Over time, client interactions, and continuous learning strengthened his understanding of Mutual Funds. By 2021, he shifted focus to Mutual Funds, with growth accelerating by 2022.

NJ’s E-Wealth platform enabled effortless onboarding, instant processing, transparent reporting, and smoother client servicing.

His father, a retired PNB officer with market knowledge, encouraged him and helped onboard his earliest clients. Many continue investing with him, along with the next generation.

Deepak believes Mutual Fund Distribution is a long-term career where patience and consistent effort build lasting growth.